The Polish retail trade market is one of the most competitive and quickly changing. In spite of variety of players, Biedronka remains the leader of Polish food products market. Currently Biedronka owns over 1500 stores and it is Poland's largest chain of retail stores. It also has 8 modern Distribution Centers and employs over 27 thousand employees, which positions Biedronka as one of the largest Polish employers.

Biedronka one of the most valuable brands

Rzeczpospolita has again prepared the ranking of the most valuable brands in Poland in 2009. Biedronka held 9th position and was promoted from the 12th place in 2008. The value of the brand amounted to 953.3 million PLN. Additionally, in the category "The most often chosen brands" and "Priority in awareness" Biedronka took the 1st position and in the ranking "Awareness of the brand" occupied the 3rd place. Biedronka is the highest estimated brand among the retail chains in Poland.

Effie award for Biedronka

On 26th October 2009, in Warsaw National Philharmony took place EFFIE Awards Gala honoring effectiveness of the marketing communicaton. JMD Ad Campaign “Products from Biedronka recommend themselves” received the silver Effie award in the “long-term” category. During the 32 years of competition, which rewards most effective advertising campaigns, numerous outstanding campaigns have recived EFFIE awards. The competition is organised in 38 countries on three continents. Biedronka was honoured with the Effie award, which is a global symbol of effective advertising, for the second time

Biedronka among leaders of Polish transformation

We are happy to inform you that Jeronimo Martins Dystrybucja earned the title of "Leader of 20 Years of Polish Transformation" from the monthly magazine Frobes. The distinction was awarded in the "Best restrucured and managed companies in the FMCG sector" category. The jury included representatives of the mass media, non-governmental organisations and independent experts. "I and the team of 25,000 employees are very proud that our every-day work and consistent activities towards sustainable development were appreciated by granting the award to us." - said Pedro Pereira da Silva, JMD general director during the awards ceremony.

Korona Handlu for Biedronka

Jeronimo Martins Dystrybucja company received the award Korona Handlu which is assigned to those who „ through realization of interesting and new solutions influence the shape of trade in the domestic as well as in the global scale”. The jury underlined the effective concept of the chain which is the best functioning chain of stores of this format in Poland. Mr. Carlos Saraiva, JMD board member when picking up the award said:” It is a summary of our work and effort of more than 25 thousand employees and our long-term business partners who have been building the prestige of our company for more than 14 years”.

Biedronka - trustworthy employer

On 20th October this year the official results of the first ranking edition „Trustworthy Employer” were announced. In the category “Retail chains” Jeronimo Martins Dystrybucja S.A. the owner of Biedronka stores’ chain is the laureate. The main aim of the ranking is to award large companies operating on the Polish market, which within employment policy reach out for interesting and efficient solutions. The award was picked up on behalf of the company by Mr. Pedro Pereira da Silva, general manager JMD S.A.

Biedronka awarded with „Ubi Caritas”

Jury of the award “Ubi Caritas” assigned Biedronka with a distinction in the category “Donor” and “Cooperation with Caritas”. These distinctions are the summary of many years of JMD cooperation with Caritas Polska at annual charitable actions such as: Children’s Day – where during family festivities in large cities in Poland Biedronka gives children 50 000 packages, International Day of the Sick – where Biedronka hands out gifts to little patients in hospitals and Santa Clause Day when Biedronka donates packages to the poorest children from Warsaw-Prague Diocese in Warsaw. For JMD providing support in such activities means “sharing with people in need”. Biedronka has been consistently developing this area of performance.

Newsweek magazine published the list of 500 leading companies in Central and Eastern Europe. Jeronimo Martins Dystrybucja S.A. has been placed on high 20^th position. The ranking was prepared in cooperation with Coface Group.

Biedronka as a Champion of Trade and Services 2009

Biedronka, thanks to the votes of its customers, was the winner of the Champion of Trade and Services MasterCard 2009 pol in the category "My Favourite Store". This is the second time we have received this prestigious award from the most demanding judges - the customers themselves. Thank you for your trust!

Golden Consumer's Laurel 2009

Jeronimo Martins Dystrybucja S.A., the owner of Biedronka stores, took the firs place in the category "Customers-friendly stores" in the annual Consumer's Laurel 2009 competition. It is worth mentioning that the Consumer's Laurel was assigned by the most demanding jury - the customers themselves, who every day buy products offered by Biedronka stores. It is thanks to their votes that the brand was chosen the most friendly. By awarding Jeronimo Martins Dystrybucja SA with another Laurel consumers have proven for the second time that they appreciate Biedronka stores.

JMD - student employer of the year

Jeronimo Martins Dystrybucja recived the distinction assigned by the Polish students in the Student Employer category in the plebiscite for the Student Product of the Year. The plebiscite was organized by Media Group Sp. z o.o. (9th edition), the publisher of the student magazine "?dlaczego" (?why) and the www.korba.pl website. The award ceremony took place on 27th May 2009 in the Business Centre Club in Warsaw.

JMD among the biggest companies

"Polityka" – the Polish weekly magazine for the sixteenth time published the list of 500 largest companies in Poland. Jeronimo Martins Dystrybucja S.A. has been placed in the top ten companies moving up 3 positions respectively to the previous year. JMD S.A. currently ranks 8th among companies such as the Lotus Group, Fiat Auto Poland, Tauron Group or KGHM. Position in the ranking is determined by revenues from the sales.

The Best In Poland

Biedronka was nominated by consumers to be one of the winners of XI edition of Consumers’ Product Quality Contest "The Best in Poland". During the ceremony, held in Poznan on April 24th "The Best in Poland" certificate was granted to a line of ready meals "Domowy Obiadek" ("Home-made dinner"), produced for Biedronka by HJ Heinz Polska SA. "The best in Poland" competition is one of the oldest and most prestigious contests promoting Polish producers and their products. The winners join the honoured group of users of "The Best in Poland" emblem granted by the most demanding jury - consumers. For Biedronka this is already the second award - in 2008 Marco Premium Quality ginger cookies were granted the same certificate. 

EUROMARKA

It is pleasure to inform you that on February 19th, during the ceremony of EUROMARKA certificates, Biedronka received a special award for the most interesting advertising campaign entitled “Products from Biedronka recommend themselves”. EUROMARKA is a Promotion Program of Entrepreneurship and Export, which identifies, rewards and promotes brands under the patronage of Ministry of Economy and the Polish Agency for Enterprise Development. A company holding a EUROMARKA certificate is appreciated as a reliable and trustworthy partner and represents modernity and competitiveness.

EFFIE 2008

Biedronka campaign "Products from Biedronka recommend themselves” prepared for Jeronimo Martins Dystrybucja was granted a silver statuette in the EFFIE 2008. The aim was to keep a leading position of the brand in a segment, to underline its uniqueness as well as the fact that the brand itself significantly differs from the others. Humorous trend of the advertisement and the usage of animated products was a way to create a bond between consumers and the brand therefore perceived as close and friendly.

Biedronka awarded for CSR activities

This year, for the 7th time, the Home&Market monthly granted the awards of “Best Business Partner”. Biedronka received this title for activities within the scope of responsible business, in particular cooperation with Caritas. The ceremonious gala, during which the awards were presented, took place on October 23rd in Warsaw.

Consumer Laurels for Biedronka

The contest “Consumer Laurels” has been settled. Biedronka won the 1st place and the award “Golden Customer Laurels 2008” in category “Customer-Friendly Stores”. The awards have been distributed for a couple of years on the basis of research enabling selection of the most popular products and services on the domestic market. The research encompasses opinions of the society verified by questionnaires. An important element of this year’s edition of the contest was also the readers’ voting. “The award granted by Customers has a special meaning to us. We are very pleased that Customers appreciate our daily efforts aimed at best fulfilling their daily needs and expectations.” said Pedro Pereira da Silva, director general of Jeronimo Martins Dystrybucja.

JMD among the biggest companies

Jeronimo Martins Dystrybucja SA is one of the fifteen biggest companies on the list of 500 biggest companies issued by the Polityka magazine. In 2007 ranking the magazine analyzed the situation of 500 companies. JMD was ranked 11th among such entities as Polska Grupa Energetyczna (Polish Energy Group), Telekomunikacja Polska (Polish Telecommunication) and Polskie Koleje Państwowe (Polish National Railway). The place in the ranking is decided by overall income of the company.
       The Polityka, Polityka’s 500 3.05.2008

TV “Galaretka” (“Jelly”) awarded

April was the month of the final gala event for the Polish Advertisement Competition of KTR 2008 at which our commercial of “Galaretka” (“Jelly”) won the third prize i.e. bronze statuette in the category of TV commercial, retail and public services. Our spot was also awarded by the journalists. That was another accolade for our advertisement after the previous awards for the commercial of “Leniwe” (“curd cheese dumplings”) (Golden Eagle statuette), honorable mention for “Ziemniaki” (“potatoes”) and award nomination for “Gołąbki” (“stuffed cabbage”) on which we had informed before.

Heart for the animals

Biedronka store chain was nominated to an award in a competition organized by “Mój Pies” (”My dog”) monthly magazine. Among the nominees are people and institutions which, through their activities, try to improve animals' welfare. Biedronka got the nomination for the folder called “Our beloved animals” which includes educational information on how to take care for pets.

Biedronka placed second in the Ranking of 100

Jeronimo Martins Dystrybucja, took the second position in the ranking of 100 most valuable commercial companies in Poland in 2007. At the same time, JMD was 37 among all companies in the ranking of 100 most valuable companies nationwide. Ranking of “one hundred” presenting the most valuable Polish companies in 2007 was developed by the editorial office of Newsweek weekly in cooperation with the renowned international company of strategic consultancy, A.T. Kearney.

Biedronka Is Among the Most Valuable Brands In Poland in 2007

Biedronka has consolidated its leading position among the most popular and valuable brands in Poland. According to the Brand Strength Ranking drawn up by the Rzeczpospolita daily, our chain is the number one retail company in terms of market share. ->>

“Gołąbki” TV Spot Nominated

The spot “Gołąbki” was nominated for the Golden Eagles 2007 award in the services category. It is another time when our TV commercials are appreciated. The 2006 winner in the services category was our spot entitled “Leniwe”, and “Ziemniaki” - another spot - was honored too. During the Golden Eagles Advertising Festival the best Polish commercials produced last year are awarded.

„Safe Company 2007”

Polish Rescue Teams Championships held under the patronage of health vice-minister, Jarosław Pinkas, took place in Józefów, near Warsaw, on October 13th -14th. Forty one teams from all over Poland competed in the event. JMD team placed fourth! The championships proved to be a great occasion to practise the rules of giving first aid. It is significant due to the fact that accidents at workplace happen more often than traffic collisions. In many cases one’s life can be saved, if the injured is offered help before the ambulance’s arrival.

JMD among the best partners in business

Jeronimo Martins Dystrybucja, was awarded with the “Best Partner in Business” title by the „Home & Market” monthly, in Commerce Chain category. The gala and handing over ceremony of a statuette took place on the 23rd of October in Primate’s Palace in Warsaw ->>

The Thousandth Biedronka Opened

Biedronka opened their one thousandth store, which is located at Zwolenska Street in Warsaw, on September 24th. The store’s total area is 1172 square meters, 623 square meters of which are occupied by the sales area that comes with six cashier desks. The thousandth store is a result of the consistent policy of dynamic growth of Biedronka chain. The festive opening and unveiling of a board commemorating the event was hosted by Mr. E. Alexandre Soares dos Santos, Chairman of the Jeronimo Martins Group.

Jeronimo Martins Dystrybucja Places Second Among Golden Companies In Wielkopolska

Jeronimo Martins Dystrybucja placed second in income terms in the 12th edition of the Golden Companies of Wielkopolska ranking held jointly by Glos Wielkopolski, Wielkopolski Dom Mediowy and the Centrum Ekspertyz Gospodarczych. The success, which makes us a leader among the region’s top 100 companies, comes as a great honor to us.

Biedronka’s slogan appreciated

Jury of Press magazine evaluated slogans that appeared in advertisements in June-July this year. They were collected by the Expert Monitor (a company which monitors the press market in Poland). Our slogan Produkty z Biedronki polecaja sie na wakacje (Products From Biedronka Recommend Themselves For The Holiday Season), was highly appreciated.

Biedronka – one of the 2007 “Ten to Watch” companies

Biedronka was identified as one of the ten highly successful players in the analysis conducted by the IGD research company for 2007. “Ten to Watch” is the IGD’s annual series which identifies innovative and exciting retailers from around the world. Biedronka was described as an ambitious discount retailer setting the pace in Poland. Key success factor include Biedronka’s expansion strategy and business model as well as the retailer’s CSR focus.

JMD Gets HACCP Certificates for FMCG Warehousing and Distribution.

Biedronka is the first large retail chain to have been granted the HACCP warehousing and distribution certificate. The SGS Systems and Services Certification, an independent certification unit, conducted the certification. ->>

Hermes Goes To Biedronka

The statuette of Hermes awarded by Poradnik Handlowca went to Jeronimo Martins Dystrybucja. The honors were handed over during a festive gala held in Poznań on May 10th as part of the 9th National Springtime Meeting of FMCG and HoReCa Producers and Trade. ->>

Superbrands Award

The second round of Superbrands - a project aimed at naming the strongest brands in the Polish market – was topped with a festive gala held at the Warsaw Hilton Hotel on April 19th. Biedronka was among the 41 honored companies. Mr. Pedro Pereira da Silva, Director General of JMD, collected the award at the gala.

JMD amongst the biggest

Jeronimo Martins Dystrybucja won the 27th place amongst the biggest companies in Poland in the ranking of the Giants of Central Europe prepared by Puls Biznesu and Dun & Bradstreet. ->>

Gazeta Finansowa Awards Biedronka

Biedronka was named the fastest growing retail chain in Poland during a Gazeta Finansowa gala held at the Primates’ Palace, in Warsaw on February 15th. The award was handed to Director General Mr. Pedro Pereira da Silva and board member Mr. Lesław Kański. ->>

Gold for our advertisement „Leniwe….”

In December 2006 the spot “Leniwe” (“Dumplings”) was voted best TV commercial and awarded a Golden Eagle by the jurors of the Golden Eagle Advertising Festival, and “Ziemniaki” (“Potatoes”), another spot, was honored too. ->>

Consumers' Choice - Products of The Year from Biedronka

Due to the mutual effort of JMD and its business partners Biedronka products, as the only ones offered by a retail chain, have been granted the prestigious 2006 “Consumers’ Choice – Product of the Year” reward. Produced exclusively for our chain and according to our criteria, three Biedronka products – FruVita yoghurts (produced by Bakoma), Światowid cheese produced by OSM Łowicz, and since December 1st 2005 by SM Mlekpol) as well as Złota Rybka frozen fish fillets (produced by Frosta Sp. z.o.o.) were named 2006 Products of the Year in their respective categories by consumers in a unique marketing program started in France 20 years ago. ->>

European Logistics Award 2004

Jeronimo Martins Dystrybucja won the third place in “the award for logistics excellence competition 2004” announced every year by European Logistics Association. ELA is a federation of 30 national logistic organizations, covering almost every country in Central and Western Europe. ->>

Polish Logistic Association Award 2004

Biedronka has a strong position in implementing logistic solutions. The Polish Logistics Association awarded Jeronimo Martins Dystrybucja (JMD) for the project of "Logistics label implementation within the supply chain of JMD", facilitating and increasing efficiency within their supply chain. ->>

Award from SM Mlekovita

On February 24, 2005 Jeronimo Martins Dystrybucja received a special award for being Mlekovita’s biggest business partner.
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Biedronka – Superbrand 2005

In 2005 “the Brand Council” once again granted the Superbrand status to Biedronka. Superbrands is an organization established 10 years ago, which now exists in over 60 countries. ->>

Strong Brand

Biedronka is the most popular chain store In Poland. It is there, where as many as 43% of Poles do their shopping. According to the Shopping Monitor 2004 research, conducted by a market research company GFK Polonia, in 2003 spontaneous awareness of Biedronka brand equaled 45%, aided awareness increased to 92%. This secured the very place for Biedronka, with 30% advantage over the second player included in the ranking. ->>